Why Investing in Vintage Chanel and Hermès Handbags is a Safe Financial Decision

If you've ever locked eyes with a Chanel quilted classic flap or been smitten by the ever-elusive Hermès Birkin bag, then you're not alone. These iconic pieces are loved by fashion enthusiasts and collectors around the world, and for good reason. Vintage luxury handbags hold a charm and value like no other, making investing in them a win-win venture. But why is it so?

"Investing in vintage luxury handbags is not just about owning a piece of fashion history; it's about making a smart and sustainable financial choice."

There is much to unpack when it comes to navigating the world of rare and sought-after vintage handbags. With years of experience in the industry under our belt, we are here to provide you with an understanding of why adding these priceless treasures to your collection can mean adding valuable assets to your investment portfolio. 

Let's begin with what makes vintage handbags from iconic fashion houses such as Chanel or Hermès irresistible to not only fashion enthusiasts but also smart investors. First and foremost, the value of handbags from these prestigious brands appreciates over time. Hermes and Chanel are amongst the fashion houses that have deep roots in fashion history and centuries of heritage to build on while their designs are synonymous with sophistication, exclusivity, and uniqueness.

The resale value of Hermès Birkin bags has increased by 500% in the last 35 years while Chanel bags have experienced an annual increase in value of 70% over the last 6 years. These hallmarks have established them as a trusted investment, their value often rivaling traditional investment assets like gold or real estate. 

Close-up of a Chanel quilted classic flap handbag

There is something to be said about what those numbers really mean in the context of the luxury resale market, which is projected to reach $64 billion by 2025. There is an undeniable allure when it comes to the distinct charm and artistic craftmanship of vintage handbags. With each beautiful piece telling a unique story, these handbags aren't merely accessories; they're timeless artifacts, embodying a slice of fashion history and transporting us back to a different era.

“80% of luxury handbags retain or increase in value over time while the resale value of luxury handbags has outperformed both the S&P 500 and the price of gold in the last decade.” - Vogue

Prized by collectors, the demand for these treasured pieces remains consistently high, an essential factor in their continuous appreciation. The vintage luxury handbag market in itself is not one to underestimage, it has seen a consistent growth of 12% per year since 2014.

Image of a woman holding a collection of Chanel Bags

The Transient and Timeless Nature of Fashion 

In the ever-evolving world of fashion, trends tend to fluctuate, often becoming swiftly obsolete. However, vintage handbags have stood the proverbial test of time. No matter what trendy design takes the runway, nothing can diminish the classic allure and historical significance of a vintage Chanel or Hermès bag. Historically, the price trends of vintage Chanel and Hermès handbags have shown a consistent and impressive upward trajectory. This is largely due to the timeless appeal, exceptional craftsmanship, and limited availability of these luxury items. The Hermès Birkin bag, one of the most coveted handbags in the world, has also seen a significant increase in value over the years. In 2020, a vintage Hermès Birkin bag was sold at auction for a record-breaking $500,000

Factors Influencing The Rising Trend of Investment Handbags

The catalysts driving the increase in investment handbags are multifaceted and interconnected. Many savvy investors are being seduced by the appeal of limited-edition collections and exclusive collaborations, understanding their potential to exponentially gather value over time. 

But be warned, not all vintage handbags are created equal. Much like any antique, factors such as condition and preservation influence their value. An 'imperfect' vintage bag, often evoking stories of its previous life, can be just as coveted as a 'perfect' one if not more. 

Ultimately, investing in vintage handbags from esteemed brands like Chanel and Hermès offers more than just a solid financial return – it's a chance to own a piece of fashion history, exuding effortless style, and charm.

Grace Kelly holding a Hermès Kelly bag & Coco Chanel

Another factor contributing to the rising prices of these vintage handbags is their association with iconic figures and moments in fashion history. For example, the Chanel 2.55 bag, named after its release date in February 1955, was designed by Coco Chanel herself and has been a symbol of luxury and elegance ever since. Similarly, the Hermès Kelly bag, named after actress Grace Kelly, has been a status symbol since the 1950s. 

If your passion for fashion trends intersects with that of art, history and investment, then opting for a vintage handbag can be a rewarding venture. These classic pieces, often intricately designed, narrate anunwritten story from a time in history - an era that witnessed extraordinary craftsmanship and innovation in design.

Vintage handbags are well-crafted art pieces that serve the dual purpose of style and in some cases, a healthy return on investment.  

Determining Value of Previous Investments 

Unlike stocks and bonds, luxury handbags are tangible assets that can be enjoyed while they appreciate in value. Of course, the value of a vintage bag can only be enhanced if the item has been well-preserved and comes with its original packaging, including the dust bag, box, and authenticity card. These elements not only protect the bag from damage but also attest to its authenticity, which is a key concern for many buyers in the secondary luxury market. Your vintage handbags from Chanel and Hermès tend to be considered 'blue chip' in the world of fashion investments, meaning they are likely to hold their value or increase in value over time.

Note that while the condition and age of a handbag can greatly affect its value, they are not the only factors to consider. The brand, style, rarity, and provenance of the bag also play significant roles in determining its worth. 

Hermès Birkin bag with signature lock and key

Understanding the Uniqueness of Vintage Handbags 

Each vintage piece carries with it a history, an alluring charm, and an irreplaceable character. The captivating essence of these bags is partly attributed to their wear and tear - the patina that they acquire with time adds a charm that is inimitable and reminiscent of their origin period. Moreover, the scarcity and exclusivity of these vintage handbags further fuel their price growth. Hermès, for example, is known for its strict production process, producing a limited number of Birkin and Kelly bags each year. This scarcity, combined with high demand, has led to these bags often being sold at higher prices in the resale market than their original retail price.

Notably, the condition of a vintage bag greatly contributes to its value. For instance, a well-preserved Chanel or Hermès piece can fetch a considerably higher price compared to other less maintained pieces from the same era – proof that not all vintage handbags are created equal. 

Investing in Luxury, Investing in Vintage 

Today, luxury handbags from high-end brands such as Chanel, Hermès, and others are not just accessories, but can also be seen as an investment. With their limited availability and unique designs, these vintage items hold significant value. These bags not only feed a wearer's desire for luxury but also involve a thoughtful investment of time, effort, and resources.  The rarity factor plays a significant role in the valuation of vintage luxury handbags. The fewer pieces of a particular model that were produced, the more unique and desirable it becomes in the eyes of collectors and fashion enthusiasts. This scarcity can drive up the price, making it a potentially profitable investment. 

The reputation and prestige associated with brands such as Chanel and Hermès, coupled with their unwavering demand and limited production, make their handbags highly sought after by collectors and fashion aficionados. Owning a designer label handbag is not just a reflection of one's superior sense of style, but also, a testament to their status and affluence.

Finally, the rarity factor is important because it helps protect the value of the bag over time.

In a world where fast fashion and mass production are increasingly common, rare vintage handbags stand out as unique, timeless pieces. Their scarcity means they are less likely to be devalued by over-saturation in the market, making them a safer long-term investment.

Vintage - A Timeless Trend 

In the ever-evolving fashion world, trends may rise and fall. However, classic vintage handbags have remained timeless, proving from time to time that fashion is cyclical. So, investing in a luxury vintage handbag can be a clever way to not only own a piece of fashion history but also make a safe investment that can reap potential higher future value. 

 

Images: Shutterstock, @thevintagebar, Pinterest, Harper’s Bazaar

Tasha Dobie

Founder of The Square Agency & Official Squarespace Partner

https://www.thesquareagency.com
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